The regional market for fresh prepared salads spreads across five major distinct industry segments. To date, the delicatessen industry has been by far the largest consumer of salad products using them as bulk salads for resale in deli cases and individual portion pack
containers. The other segments include: institutional food service, comprised of restaurants, cafeterias, schools, government institutions, and sandwich shops, as well as catering services, amusement parks, and retail portion cups found in grocery and convenience stores.
Wills has successfully attracted the attention of the Deli/Bakery Departments such as Safeway Stores, SaveMart/Lucky Stores, Sprouts Farmer’s Markets, Raley’s, Costco Northern California, Gelson’s Markets, Stater Bros. and other upscale independent chains and markets.
Distributing Wills products to institutional food service customers such as restaurants, catering companies, hospitals, cafeterias and picnic groves takes on several forms. Ranging from full service distributors, such as Tony’s Fine Foods, BiRite Food Service, PFG Ledyard, DPI West, Monterrey Provisions, Peterson Cheese Co., Pacific Seafood, U.S. Foods, Sysco, and Mike Hudson Dist., to various other types of food service distributors, such as produce, fish,
meat and specialty houses, our products find their way to end users who take pride in the quality level they choose to make available to the buying public.
Wills is keen on staying ahead of market trends. As regions continue to shift in both demographic and local flavor profiles, it becomes apparent that exciting growth will continue in the industry area related to chilled prepared foods to include freshly prepared salads. Wills target market, then, is demand driven and the company’s products will fill an urgent and continued need within the market.
Look for the famous San Francisco Potato Salad and Macaroni Salads in our new Will’s Fresh Foods retail line. Currently our sizes range from 80z. to 3lbs.
Currently, we are co-packing many salads for companies and distributors and welcome the opportunity to discuss your co-packing needs.
Our Promise To You
Cutting edge manufacturing processes and equipment allow. Wills to not compromise the integrity of our ingredients while staying current with the industry demands of new products and trends to satisfy our customers needs. Wills proactively seeks achievements amongst all food that is safe to consume. Supplying our customer with a safe and high quality salad product is our business, which is why our facility has been Level 2, SQF Certified, since 2013.